Email copied, chat soon!
The Department of Cultural Affairs and Sports in the Western Cape Government is dealing with the task of capturing the interest of younger, tech-savvy crowds who are not as interested in traditional museum visits. There is a requirement to update and create cultural and historical content that is more interactive and attractive to a technology-focused generation that looks for engaging, visually stimulating platforms.
The brief is to develop a digital platform named MAL Hub for the Western Cape Government. This platform aims to give users access to museums, archives, and libraries while combining educational content with a modern and attractive design. Gamification elements are required to boost user engagement, and the visual design should draw inspiration from South African culture to showcase the region's distinct heritage.
Inspired by Karabo Poppy's lively designs, featuring striking visuals that showcase the cultural diversity of the Western Cape. The platform offers users an interactive museum portal, educational resources, and gamified quizzes to explore and learn about the region's history in an engaging and user-friendly manner. These components collaborate to promote consistent engagement and discovery.
MAL Hub is designed for tech-savvy younger individuals, students, and families who enjoy interactive learning experiences. The platform attracts people intrigued by local culture who may not usually go to museums or archives.
#152D60
#3777FF
#E6E8E6
#FF3C38
#FDCA40
The blue used throughout the website is similar to the blue used for the Western Cape Governments branding. This is a way of indicating to users that the museums within this website are located in the Western Cape.The white is used to break the blue within the website. The yellow and red at as accent colours to bring attention to important section and/or information in the website.
The home page will allow users to understand what the Mal Hub is.This page will emphasize Mal Hub's goal of encouraging users to, "read, learn and experience" more about Western Cape museums.The user will be given prompts throughout the page with links to the different pages within the website.
The "Exhibitions" page will provide the user with quick access to the most popular exhibitions on display throughout the Western Cape.Each museum which has an exhibition displayed will be listed on the page. The exhibitions open at a specific museum can be accessed when the museum is selected.
The "Museum Portal" will provide users with a quick and engaging way of viewing all the museums in the Western Cape.The user can either search for the museum they are wanting to visit or they can hover over the map to view where each museum is located.
The "Resources" page provides the user with access to the Western Cape Archives.The page will educate users on how to conduct research using these archives and provide them with information of who they can ask for help if needed.Museum booklets and government documents relating to the archives can also be accessed here.
The "Educational Materials" page will educate the user on the top historical facts of each museum in the Western Cape. The page will encourage users to visit the selected museums website or location to learn more about what they have displayed.This page will highlight the historical significance of specific objects displayed in the museum which are often overlooked.
The "Quiz" page is where users can learn more about the Western Cape through a game of "True or False".The questions will be based on popular Western Cape historical facts. These questions will encourage the user to want to engage more with Mal Hub's content in order to learn more historical facts themselves.The game is designed to be straight forward so that all users will be able to understand and play the game with ease.
